Key Results are specific, quantifiable outcomes that will indicate whether the Objective has been achieved. They should be results-focused (not tasks or activities) and measurable, ideally with a numeric value or percentage to track progress.
A typical OKR template includes three to five Key Results for each Objective. These Key Results should be challenging but achievable.
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Objectives and Key Results Example:
Objective: "Increase brand awareness and customer engagement."
Key Result 1: "Achieve a 20% increase in website traffic."
Key Result 2: "Grow social media followers by 30%."
Key Result 3: "Improve email open rate by 10%." -
Characteristics of good Key Results:
- Specific and measurable (e.g., increase, decrease, achieve).
- Clear outcomes that show progress toward the Objective.
- Time-bound (typically within a 90-day period).
- Challenging but attainable.
Figure 4.4: Adding Key Results (Source: Vabro)
Figure 4.4 above displays a goal management interface for adding key results, assigning owners, setting time periods, and managing privacy settings within an organizational goal-tracking system.
Figure 4 5: Adding Key Results using an AI-enabled OKR Tool (Source: Perdoo)
Figure 4.5 above shows a results entry interface where a user adds a new objective, assigns a lead, selects a measurement type, and filters goals by category for tracking progress.