OKR Metrics

OKR metrics are measurable indicators used to track progress toward achieving objectives. They include output metrics (task completion), outcome metrics (impact measurement), leading metrics (predict future success), and lagging metrics (evaluate past performance). These metrics ensure clarity, alignment, and accountability across teams, driving business growth and efficiency.

1. Output Metrics

• Measure the completion of specific tasks or deliverables.
• Example: "Launch 3 new product features by Q2."

2. Outcome Metrics

• Focus on the impact of completed tasks rather than just activity.
• Example: "Increase customer retention rate from 75% to 85%."

3. Leading Metrics

• Predict future performance based on current actions.
• Example: "Increase website traffic by 20% to boost sales."

4. Lagging Metrics

• Measure past performance and final outcomes.
• Example: "Achieve $1M in revenue by the end of the year."

Example of some sample OKR Metrics by Department

Sales

• Revenue growth ($X in new sales)
• Number of new deals closed
• Customer conversion rate

Marketing

• Increase website traffic by X%
• Lead generation (X qualified leads per month)
• Social media engagement rate

Product & Engineering

• Reduce system downtime to < 1%
• Increase feature adoption by X%
• Improve customer satisfaction score (CSAT) to X

Customer Support

• Reduce average response time to < 5 minutes
• Improve Net Promoter Score (NPS) to 80+
• Decrease customer churn rate by X%

HR & People Operations

• Increase employee engagement score to X
• Reduce employee turnover by X%
• Hire X new employees in key positions

OKR metrics should be specific, time-bound, and aligned with business goals.